Based on financial information that aims to make the financial services sector more transparent to the consumer, FSN websites require daily news, features and information guides.
Many of the FSN websites are comprehensive, detailed information portals involving thousands of pages of content. The business model of many of the FSN sites is to provide a positive visitor experience to encourage enquiry form completion, so the importance of high-quality, well-written content is paramount. To achieve this, the FSN network employs a content and research team to create, manage and deliver topical, accurate information.
To supply accurate content, Financial Services Net Limited relies on a structured team of financial services professionals, with decades of cumulative experience in a variety of topics. The content team is composed of specialist journalists who have the ability to consult with financial services experts, both from FSN senior management and the wider industry. Our specialists often come from a financial services background, and many have journalistic training and industry contacts. Our team liaises with market experts, opinion leaders and news agencies to deliver up-to-the-minute news and information.
To meet the content demands of so many different core websites, FSN employs other journalists to write and edit content, all of which goes via a publisher for final verification before going live. The publishing process and varied team means that FSN can respond quickly, review sites regularly and keep our content up to date. Our goal is to make financial services more easily intelligible to our visitors, so our language is simple and direct, and not buried in financial jargon.
The Financial Services Network managing editor is qualified to MA level in Professional Writing. With a background in print publishing as a sub-editor, contributing editor and editor his role with FSN is to manage building content for new websites and contributions for existing websites. Each site is different and to achieve site goals and maintain audience interest, every site needs a different approach. The managing editor liaises closely with financial services experts to bring to market new products using advertorial and guided features. The managing editor is also responsible for managing the newsletter team, who communicate via regular mailshots with the FSN databases.
The FSN specialist journalist team work to source, create and write fresh content. Because of the diversity of FSN domains, the journalistic team is constantly adapting and evolving. Our journalists have to be accurate and up to date – liaising with media agencies and leading companies to source press releases, keeping abreast of niche subjects and market movements through trade journals and magazines, and keeping their noses to the ground to find great stories.
The FSN publisher checks and uploads all Financial Services Net Ltd. content and news articles, no easy task in itself. To make the situation more raid, FSN employs a bespoke content management and upload system allowing our publishing team to edit and approve copy before it goes live.
The content team is composed of freelance writers who create content and information sections for FSN sites. This content will then be verified by specialist journalists and financial services industry experts, and then checked and edited by the publisher. Generally, our content writers are emerging journalists who are undertaking higher education and have displayed an aptitude in writing for the Internet and our websites in particular.
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